USE OF ARTIFICIAL INTELLIGENCE TO ANALYZE SWOT IN HEALTHY FOOD BUSINESS STRATEGIES; DRAGON KING BANANA LOLIPOP IN CILACAP

Abstract

Artificial intelligence (AI) is revolutionizing education and is at the forefront of this industrial revolution 4.0. Tools such as Google Forms are very helpful in improving personalized support in education and learning. This study conducted a SWOT analysis intended to provide a highly systematic identification in formulating strategies in the business sector. Many companies have used this analysis to formulate strategic steps in the company's life cycle. The data for this study was collected through primary data, namely by taking direct samples of potential consumers, namely children and adolescents in the city of Cilacap for 1 period. Healthy food is food containing balanced nutrition that is good for the body's health. By producing products in the form of candy and sweets, it is hoped that there will be several benefits that we can take, such as making it easier to consume fruit with contemporary product designs made from processed bananas and dragon fruit. A survey to introduce children's snacks to the local community through direct field observations and interviews. The results obtained were that most consumers liked lollipops with various flavors. Therefore, the results of the observation show that the products produced can compete in the market because they meet the criteria needed by the community, especially children and teenagers.