STRENGTHENING DIGITAL MARKETING STRATEGIES FOR MSMEs IN KALISALAK VILLAGE: INNOVATION BASED ON CANVA AND SOCIAL MEDIA

Abstract

Kalisalak Village, located in Batang District, Batang Regency, has significant potential in the agricultural and plantation sectors that have not been fully utilized. The Kalisalak Environmentally Friendly Shopping Center (Pujasalika) creative economy program is the first step in developing the village through agro-industry and agro-tourism. However, the limited ability of MSMEs to utilize technology and the internet hinders efforts to improve product marketing digitally. Through this community service, a series of training sessions were conducted, covering product diversification from local resources, strengthening branding using the Canva application, and digital marketing strategies using social media. The training began with practical product diversification, followed by visual content creation using Canva on mobile devices, as well as account management and social media strategies to increase product engagement and sales. The results of the activities demonstrated high enthusiasm from the participants and improved their skills in utilizing technology for digital marketing. The conclusion of this activity emphasized the importance of integrated training, ongoing mentoring, and collaboration with the government and educational institutions to support the sustainable economic growth of Kalisalak Village. This program is expected to become a model for digital-based MSME development at the village level.